In a compelling segment on Yahoo Finance Live, 4Topps’ President and Chief Commercial Officer Deron Nardo breaks down this game-changing shift in college-game seating: fans no longer just want a seat they want an experience.

Why is 4Topps making waves?

• As fan expectations evolve, stadiums are embracing premium, amenity-rich seating to combat waning attendance.
• Take the example of Camp Randall Stadium: once a 7,000-seat end zone, now reduced to roughly 3,000 premium seats featuring high-top and bar-style seating crafted by 4Topps, designed for comfort and an elevated experience.

In the video, Nardo delves into how 4Topps is helping athletic departments innovate with mesh-backed seating and immersive table setups that not only please fans—I mean, create an experience people pay for but also unlock new revenue streams. It’s a bold pivot toward “lower volume, higher amenity” seating that’s resonating hard in today’s sports environment.